The origin of the Veja project can be summed up in one question: is another world possible?
With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather, Veja is inventing new methods of work.
Veja has been built on 3 main principles:
1. Using ecological inputs
2. Using fair trade cotton and latex
3. Respecting workers’ dignity
Veja has created a global chain that emphasizes solidarity and the environment, from the small producers in Brazil to the European concept stores at final ouput.